To Boob or Not To Boob?
We are now in 2024 but it seems that nudity is still always a ta-boob subject. Instagram in the past have been very clear on their views on nudity and exposure of private body part, in some industries this means more issues than others. But when it comes to luxury fashion, it isn’s always an obstruction. Unless you’re Vivienne Westwood in March 2024…..
Now when we say we were surprised to see this it’s not because we’re prude and think nudity has no place because in marketing shock and awe always cause a stir. But when a high ranking designer brand with this much history pulls this out of the bag, it’s just something we weren’t expecting. On our scroll we came across this image (below) of the VW Bella Cupless dress was posted and lasted all of around 23 minutes before being either taken down or deleted. Was this a statement in order to challenge Instagrams policies or was it simply the desire to share this dress and make it more risk-ay? We know that the odds of this being taken down by the platform are pretty high so why try to post it in the first place?
The Balenciaga Campaign with the dolls in said outfits (we’re guessing you already know about this) caused such a stir that it would be comforting to assume these brands would learn their lessons on trying to be overly provocative incase of a mass stir, but this one is blatantly free the nipple.
Was it worth it for the 23 minutes? Is this something we should expect to see more of from this or other designer brands? Was this the purpose of the image in this shoot where the stylist easily could have placed a lace bra or another item underneath? There is also the issue of everyone having access to any type of social media, and this being such a big brand with huge reach, some could say that it’s inappropriate for this kimd of image to be posted and slipping through things like parental controls.
Let us know what you think and if you saw this post. Are you pro boob or cover all bases?
Vivienne Westwood, Instagram Boob, Instagram Nudity, Instagram, Marketing Analysis, Designer Brands, Designer Marketing